Description: Crazy Horse III is celebrating its sixth anniversary on Thursday night, and while you're probably thinking, "How hard is it to make money with a strip club?" plenty of clubs fail in this city. Our stripper cup runneth over. Crazy Horse III opened in 2009 at the beginning of America's worst economy since the Great Depression.

Crazy Horse III is celebrating its sixth anniversary on Thursday night, and while you're probably thinking, "How hard is it to make money with a strip club?" plenty of clubs fail in this city. Our stripper cup runneth over.

Crazy Horse III opened in 2009 at the beginning of America's worst economy since the Great Depression.

While the big boys on the Strip were laying people off and cutting back operating hours, little 24/7 Crazy Horse III invested in a rock star lounge fronted by actual rock stars (it was difficult to convince people it was for real), a hookah lounge (it could have used Starbucks coffee and free Wi-Fi) and strippers (lots of strippers).

Worst of all, everyone but Crazy Horse III said it was a lousy location. Instead of being grouped together with other strip clubs around Highland Drive, Crazy Horse III was stuck way out on Russell Road all by its lonesome, two blocks west of Mandalay Bay hotel.

"Everyone was, like, 'That's a terrible location,'" club owner Nando Sostilio recalled, with a smile.

But Sostilio had a plan. Specifically, an 18-month plan of consistency, quality, stars, marketing and freebies.

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By Doug Elfman, Las Vegas Review-Journal